AATPAT

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Production House Branding
Logo Design
Motion Graphics

Mentor: Andrew Walters
Year: 2026

Aatpat Production is an emerging production house in Maharashtra's regional film industry, crafting authentic Marathi cinema that celebrates the state's vibrant culture and people. This brand identity academic project draws from Maharashtra's rich heritage bold patterns, earthy Brown and saffron colors. while giving the Marathi-script logotype a sleek, modern edge. Rooted yet forward-looking, it positions Aatpat as the go-to for culturally resonant stories that captivate globally.

Visual Inspiration

Inspired by the rich aesthetics, traditional jewelry, and vibrant color palettes of Maharashtra,
the work draws inspiration from the region's cultural heritage, craftsmanship, and visual traditions.

Brand Touchpoints

The rebrand extends across key touchpoints, including lanyards, T-shirts, letterheads, business cards, coffee mug, social media collaterals and a redesigned website, creating a cohesive and engaging identity. By embracing a bold yet functional design approach, this rebrand strengthens Aatpat’s identity while celebrating the life-changing partnership between people of maharashtra and their culture.

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